soul proprietor

Imagine this scenario: you’re at a cool new store and luckily for you, they sell exactly the thing you want.  But you can’t seem to find the cashier.  You search around for about fifteen minutes before discovering that it’s way in the back, behind stacks of boxes and a cubicle wall.  As you step up to pay, you notice that there isn’t a price tag on that thing you’re trying to buy.  In fact, come to think of it…nothing had a price on it.

When you try to make your payment, the cashier informs you that the register is broken but they might be able to invoice you and then send you the object. You ask questions but now the cashier seems to be ignoring you while she scrolls her Instagram feed.

If you ever encountered that kind of nonsense, you’d probably walk out in frustration and never go back, right?

If you think that scenario sounds nuts, consider this: there are many well-meaning spiritual entrepreneurs who have websites just like that.

The navigation buttons are hard to find and none of them clearly state what they are for. Once you manage to find the purchase page, there are no payment buttons. Instead, you’re supposed to email the person and they’ll send you an invoice.  Oh – and the prices aren’t even upfront so you have zero idea what it’s going to cost.  Digging around for a contact page is another waste of your time.

Time and time again, I work with talented people who have yet to make one online sale  – and they wonder why.

They’ve made it too hard for people to do business with them. Their online world is a labyrinth and that’s just not going to work (the only good labyrinth is the one with David Bowie).

If it’s too much of a pain, people are going to move on.

Your advice this week is easy as can be:

Make it EASY.

Simplify your online world.

That’s it.

Start by being clear on what your business is all about.  If you’re a tarot reader, say it right up front. Healer?  What kind?  Spell it out.  It should be crystal-clear.

Next, get your design functional. I’m sorry, but some of the newest designs with giant pictures and teeny tiny navigation buttons may be pretty but if I have to scroll-scroll-scroll through tons of web copy to find ‘em, I’m done.

Make those navigation buttons accessible.  In your face.  Like, right at the top and as bold as can be. Skip the cutesy, clever names and make it obvious so that people know what they are clicking on.   (Ex: Buy a Reading says it all.  It tells people that they can BUY, make a purchase.)

Once the potential customer clicks on that buy page, they need to see accurate descriptions of your offerings along with prices (yes, don’t hide the costs even if other biz mentors have told you to – it makes people gun-shy).  Create payment buttons that stand out (if you use PayPal, those are easy to recognize).

It’s not that hard to make it easy.

Just a few tweaks and you’re going to have a site that is ready for business and a pleasure to do business with.

No magic necessary.

Blessings,

Theresa

© Theresa Reed | The Tarot Lady 2016

Soul Proprietor Monday Memos

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