All Up In Your Business

by Theresa Reed on January 13, 2013

All Up In Your Business

Over the years, I’ve done a lot of teaching.  Of course, much of it has been tarot and yoga.  But I’ve also been working as consultant and mentor  for metaphysical business owners as well.  

I’ve had a long career and two sustainable businesses (tarot and the yoga studio) so my teaching comes from direct experience.  I’ve been in the trenches and I’ve seen many businesses in my industry come and go.  I’ve paid attention to their mistakes as well as what they did right – and I’ve  made my own mistakes along the way (errors are the best teachers, believe me).  I’ve also listened carefully to the frustrations and fears that my fellow mystics struggle with on a daily basis.  

I get it.  I know what’s up.  I’ve been there.  And I find solutions.

I like to think of myself as a surgeon – I go in deep, find the disease, cut it out and then send the client off for healing work.  Of course, that means that I need to work with people who are hard core serious (nothing worse than working with a person who is looking for a magic wand and doesn’t want to actually do the work required to make their business succeed.)  

I’ve been honored to work with some amazing people over the years but my favorite experience by far has been working with Hilary Parry, winner of my Tarot Apprentice contest.  As a result of our work together, I’ve watched Hilary grow from scared witless to confident business woman to public speaker (she’ll be teaching a class at the Reader’s Studio this year!).  As a business mentor, there is nothing more gratifying than watching someone reach goals and succeed.  

I sat down with Hilary recently to discuss what it’s like working with a metaphysical business coach/mentor.  If you have ever wondered what the experience is like, listen up:

1.  If you could describe your year long mentoring experience with me in one word, what would it be?

Hilary: Empowering!

2.  What was the biggest thing you gained from our work together?

Hilary: Confidence and business savvy.

3.  What was your biggest career hurdle – and how did the mentoring help you to overcome it?

Hilary: Undervaluing myself. I thought that I was giving so/so readings, and that really hurt me marketing myself. Now that I know what value I bring to the (reading) table, it allows me the freedom and ability to toot my own horn… and mean it! I also tend to procrastinate and drag my feet… that’s where homework kicked in and it had to be done by the next mentoring session. It also was very specific and time-sensitive, so that procrastination simply wasn’t an option!

4.  For people who are thinking of working with a coach or mentor, what advice would you give them?

Hilary: Know what you need and where your problem areas are. If you go with a coach or mentor, don’t expect them to magically do the work for you… it’s a two-way street. There’s usually homework involved, and your way of thinking will definitely shift. It isn’t easy street or a quick solution. Real mentoring takes time, finesse, and is a skill set all its own. A simplified definition of a mentor is someone who’s been in your position and is passing the knowledge onto you for you to learn from them instead of in a potentially sticky situation. They are an outside person forcing you to do what you should be holding yourself accountable for.

5.  If someone asked you to coach them, what would you want them to bring to the table?

Hilary: (Not yet!) I would want them to bring a strong work ethic and their passion. If they’re not sure or wishy-washy that they’re in the right field, that’s a no-go for me. Low self-esteem I can work with, to a point. People in need of hand-holding need not apply. I want someone who will take their ideas and run with them. I want them to be willing to try!

6.  What makes a great mentoring/coaching client? What made you succeed in your opinion?

Hilary: Oh gosh. I guess what made me a good mentoring client was I didn’t try to weasel my way out of homework or expect that the work would be done for me. I was lucky enough to win my year-long apprenticeship/mentoring, but I didn’t take the fact that I wasn’t paying for it for granted. I didn’t act entitled. I ran towards the things I was afraid of doing instead of running away, and those were the most rewarding experiences and results.

7.  Now that our work has come to an end, how will you apply what you learned?  Where do you go from here?

Hilary: I apply what I learned every day. The biggest thing I take away from this experience is to treat my business like a business and not a hobby. That has made a HUGE difference in my confidence levels and, quite honestly, in the way I think my clients perceive me. I equate myself to a scared little church mouse when it came to being a pro tarot reader before the Tarot Apprentice… and after I feel like I have a lot to say, share, and contribute to both the tarot community and to my clients. I didn’t even see myself teaching tarot before, and now I’ve taught a class, scheduled to teach at Readers Studio, and have been told I have a natural talent for teaching. So more teaching, more learning, a book, more tutorial videos, a few online courses… the question really should be, “where CAN’T I go from here?” 😉


A big thank you to Hilary for sharing her experience with my readers.  

If you are interested in taking your metaphysical business from lost to Boss, consider working with a mentor.  It may just be the game changer you need.

“Not a businessman.  A business, man.”  ~ Jay Z



© Theresa Reed | The Tarot Lady 2013

Contest Time!   Do you have a metaphysical business (tarot, astrology, Reiki, massage, yoga, etc) or are you thinking of starting one?  Would you like me to get all up in your business?  How would you like to WIN two free hours of my metaphysical business coaching?  It’s easy!  In the comment section below,  answer these two questions:

1.  What is your biggest business dream? Describe your ultimate business fantasy to me.

2.  What is your biggest business frustration?  Share your drama with me.

I will put every entry into a hat and randomly pull a winner – which I will announce here tomorrow!  But here’s the catch: I must have your comment submitted no later than 11PM CST TODAY (Jan. 13, 2013).  After that, the comment section will be closed.  

Courtney Weber January 13, 2013 at 11:15 am

Yes, Me! Enter me!

1.) Fulltime, hopping spiritual retreat center offering classes and spaces for giving readings.
2.) Marketing, exposure, income.

🙂 !!!!

Teresa Deak January 13, 2013 at 11:15 am

Theresa, you absolutely rock and I would love a couple of hours of your time (or a whole year of mentoring, what? yes!) I can just picture those butterflies!

Biggest dream: The TED stage!! And, of course, to be doing energy work (clearings, butterflies, coaching, tarot & ??? ) and workshops for beautiful women all over the world. That is, of course, after I publish the companion book to the Gratitude Tarot and release the Gratitude Tarot app.

Biggest frustration: sales! this is beautiful stuff I have to sell, why are people not buying it?

Good luck to everyone who participates, but I’m sending my entry in with sparkly butterflies that simply can’t be ignored! Mwah!

Shonna January 13, 2013 at 11:25 am

I dream of having a business that I deeply believe in, that energizes me. I would like to coach people using skills I gained as a behavioural therapist, tarot, and, my current passion, the chakra system.

I used to have a small tarot business. The main thing I did was pay-by-the-minute online readings through a third-party company. The main frustration I had was when clients who did not read about my approach to tarot reading first asked me to do things with the cards that just didn’t jive with me (what is x thinking about right now?, what is x’s new girlfriend thinking about me?), and then get upset with me when I said it would probably more effective if we focused the reading on them (the seeker). It was so frustrating I just quit reading tarot through third-party services to take time to shape my philosophy and practice. That’s where I am now 🙂 I want to do it again, but very consciously and carefully.

Alicia Kent January 13, 2013 at 11:33 am

Biggest Dream: Working with larger groups, esp To create a Mastermind Group working with women in transition….assisting them through using Group meditation, and individual Jin Shin DO sessions, and to document their journey using my photography and personal mandalas…so they will always have a visual reminder of their journey, and of how far they have come 🙂 To complete my Self Healing Journal that will be a part of these Masterminds.
Biggest Frustration: To reach a larger audience….to move from working mostly with individual sessions to working with bigger groups, and to have consistent income/abundance doing this.

Alice Dobson January 13, 2013 at 11:35 am


I’m a tarot reader and herbalist and my biggest dream is to be running a natural/metaphysical retreat center in Grenada.

My biggest frustration is that I have five young children and a husband who works a lot and it’s really hard for me to find time to work on my business.

Good luck to everyone in the contest!

Andy Matzner January 13, 2013 at 11:43 am

Great interview, Theresa!!

1. I love to teach, so my dream is to be able to offer classes and retreats that focus on tarot. I especially love making arts and crafts projects using tarot cards as inspiration/materials, and so want to begin spreading the word about that as well….

2. My biggest frustration has been offering tarot in a part of the country (southwest Virginia) that is quite conservative; the response hasn’t been exactly what I had hoped for…

Delisa January 13, 2013 at 11:49 am

1. I want to hold group workshop/classes online & in person teaching people how to use tarot & art journaling together as a way to learn the cards, but also as a way to learn about themselves and make the changes they want in their lives. I also would like to do more 1 on 1 work.

2. I have zero paying clients. I’ve done free reading for 15+ yrs. I’ve been struggling to figure out what I need to do to make this biz work. I also think I have a problem with under valuing myself and my work.

Thank you for holding this contest and giving us all an opportunity to work with you.

ocean January 13, 2013 at 11:54 am

My big business dream has three interconnected elements:
1) a studio / healing centre (in a beautiful natural setting, at the edge of the forest near the ocean)
2) writing
3) facilitating workshops at conferences and retreats

The studio / healing centre focuses on alchemy through yoga and dance. Participants delve into their psyche through the cards, using archetypes and journaling to connect psyche & soma. The goal is to become more embodied and true to oneself. The studio will also host talking & learning circles as I see this as an essential element to building healthy and resilient communities. I see myself working mostly with women in the studio whereas the writing and workshops are open to all.

The writing and facilitation aspects are ways to reach a wider audience (and to travel!) and to keep my learning continuously alive. I’ve taught for many years and I love working with small groups.

My greatest frustration is getting the word out, attracting participants and receiving a living income. I’m guessing this is a combination of lack of self-worth (le sigh!) and lack of business / marketing savvy.

I’d be honoured and ever so grateful to have a mentor in this process. I know, without a doubt that this is the work I am called to do, and I also know that I need help (which is part of my personal work: reaching out and asking for help!)

Thanks for making yourself available!

Jennifer Schildknecht January 13, 2013 at 11:55 am

Pulling all the facets of my business life together—reiki, coaching, healing through art, healing women’s issues through a portrait project I call Chrysalis….all of it tied together in LOVE, and having a center to let it all loose in!

The frustration— getting the word out, sales, space…all tied to cash flow (and chronic illness)

Samm Sikora January 13, 2013 at 11:56 am

1.) What is your biggest business dream? Describe your ultimate business fantasy to me.

The moment I knew, beyond a shadow of a doubt, that I was placed on this Earth to walk in spiritual service happened shortly before my last birthday. I was able to facilitate a connection between a young man who had just recently passed and his mother. He had been attempting to reach out to me for a month and after I became aware of his presence, he guided me to the person who could pass his messages to his mother. She called me and the conversation we had – listened to her talk about her only child and how he was her everything, and how the notes I took changed her life and gave her the peace and the strength to keep going – I still cry when I think about it. My head swam and I will never forget how strong that love was and I had a moment where I was just in utter awe that I could be a vessel for something so incredibly touching. I am eternally grateful for my connection because it saved, and changed, my life and I want nothing more than to bring that love to others, even if it’s just in the form of answering questions on the simple things, coaching someone in their own gifts or being a bridge between the material and Source.

I’m 21 and my dream job post-grad would be to keep doing the spiritual work I do as an intuitive medium/Tarot reader and as a coach for other people in their own gifts – particularly spiritual ones. To travel around and speak on living in peace through a connection to Source and your Higher Self- to possibly have the fortune of being considered a spiritual role model for my generation who are such a big part of the changes that are coming into the world. I want to have the time, the resources and the flexibility to start my charity, The Charlotte Foundation, which is named for my late mother so that I can help bring together forever families like the one she gave me, and to help provide other women with educational opportunities like the ones she used to make a good life for herself and for my brother and I. To wake up every morning and to know that Source is going to touch a life today by guiding me to do the work I do is priceless and I wouldn’t trade it for the world, even if I don’t have the good fortune of being selected today.

2.) What is your biggest business frustration? Share your drama with me.

Marketing! I feel like such a corny sleazeball whenever I try and master ‘the pitch’ or talking about my business. You would think being a reader and an aspiring coach I’d be more extroverted, but nada. No dice. I have a clear idea of who my target demographic is and the sort of work I want to be doing, but I simply haven’t found the tools that have resonated with me. I’m solidly financially literate, I have a firm grasp on most of the nuts and bolts of business to a certain extent (aspiring future MBA candidate speaking), but it’s just the application and getting things *just right*.

I also have a huge confidence deficit. No matter how many times I feel that feeling, I struggle with accepting my biological packaging and the swiftness with which this burning, yearning, deeply-rooted passion has made itself at home in my life. It’s almost like I feel guilty when I contemplate how big and how far I could go if I really dove right in. Halp!

Tina Kane-Netherton January 13, 2013 at 12:04 pm

Woot! Let’s do this!!

Business fantasy… a business that turns me on, lights me up and gets me all hot and bothered. Incorporating art/food/healing/spirituality (my greatest loves). Speaking engagements, glorious clients, book deals, TED talks, Oprah talks, travel… spreading the LOVE.

Business frustration… incorporating my loves into a gorgeously thriving business.

Jenn Wheeler January 13, 2013 at 12:41 pm

My dream is to have a business that provides spiritual counseling (Tarot included) to companies, organizations, schools, etc – and helps being personal and spiritual development into the mainstream.

My biggest hurdle right now is finding new clients. My friends are very supportive of what I do (and even send some clients my way) but I’m ready to branch out into a (much) wider audience!

Terri January 13, 2013 at 12:54 pm

My biggest dream? To be able to do something I love so much on a full-time basis, as my full-time career, and to know that I can help make a difference in someone’s life. At this point, I have done some Tarot readings by email, and want to eventually work up to readings by phone as well.
Biggest Frustration? Finding new clients! Word of mouth has brought me a few, but I want to know how to reach more people!
Best of luck to all that apply…and THANK YOU, Theresa, for offering such an amazing opportunity!

Madame Nadia January 13, 2013 at 1:03 pm

Me, me, me! Pick me! 😉

(1) My dream is to have a prosperous and sustainable business that will allow me to not only work with clients ,but also write and speak on the topic.

(2) My frustration is that I don’t have enough time to do all that I need to make my business more successful because, in addition to my biz, I also have a full-time job and I am a mother to a toddler. By the time I get to do what I truly love I am exhausted, and find it very hard to be productive or follow a to do list.

Thanks for this awesome opportunity!

Andi January 13, 2013 at 1:52 pm

Biggest Dream: Having Cosmo or another major publication wanting me to write horoscopes for them! Or I’ll be just as happy being able to offer a little more of what I’m already doing and being able to get my naturally based products (candles, fragrances, etc.) back available again! 🙂

Biggest Frustration: TIME MANAGEMENT! Arrrgghh! I work at home, homeschool 2 of 4 kids and 2 of them are under 2! Also at this moment; CSS and social networking have been driving me batty!

Thanks for the opportunity Theresa and GOOD LUCK everyone! 🙂

Val January 13, 2013 at 2:05 pm

1.) What is your biggest business dream? Describe your ultimate business fantasy to me.
In a nutshell, to be wildly successful and popular as a Tarot reader. Back-to-back appointments, a waiting list that is months long, teaching beginner and intermediate Tarot classes, and having a personal assistant to run my errands and take care of domestic chores (vacuuming, dusting, etc.).

2.) What is your biggest business frustration? Share your drama with me.
Me! My skittishness of putting myself out there, tooting my own horn (this one is HUGE), unorganized, and poor time management.

Michele Andres January 13, 2013 at 2:43 pm

Wow! Thanks for the chance!

My dream is to have a popular, successful on-line biz offering mainly e-courses for people wanting to learn intuitive “gifts.” With that, a membership community where all members teach and learn from each other.

My frustration is in not knowing anyone personally who is interested in anything metaphysical. I need a circle of friends and supporters, a “tribe” who will help me get this started with testing and reviews. And, even more important, happy hour! (hey… a g+ cocktail party!)

Vickie Young January 13, 2013 at 2:49 pm

1. What is your biggest business dream? Describe your ultimate business fantasy to me.
My biggest dream is to be so successful in my business that I can support my family and my husband can actually take a breather for once! My fantasy is that I make so much money that I could take that dream vacation to a remote tropical island and be waited on hand and foot soaking up the sun.

2. What is your biggest business frustration? Share your drama with me.
My biggest frustration is to NOT be obsessed with making my business successful. I have spent way to much time on making it work that I haven’t figured out how to enjoy ‘me’ time…..and that stinks! Also getting more clients would be wonderful. I feel like I work the website, blogs and social media, but I still am missing something.
Big love Theresa!

Carmen Waterman January 13, 2013 at 2:59 pm

*jumping up and down* me! me! please me!! Thanks for this opportunity!!

Biggest Dream – to take my limited edition tarot deck to mega sales – 1000 for starts which would mean a second edition print. To build my tarot reading business and coaching to full time scale where every day I am helping others to live their dreams! To build my on-line intuitive training and workshops to the point that I can pick and choose where I want to go.

Frustration – how to market and build both sales and client base. How to easily spot those opportunities that really are not going to attract people and know where to focus my time and creative skills and passion for people in a way that builds my own tribe.

Brightest Blessings and good luck to all

Zuri January 13, 2013 at 3:28 pm

This is so exciting! Thanks for opening the vault to the Tarot Lady business magic!

I dream of transitioning from psychic chat line work to being the mystical mogul whose intuitive site allows me to work bi-coastal and have a month long waiting list of clients that are fun + inspiring to work with every day.

Marketing has been one of my biggest frustrations and building exposure in the right venues. There are so many places to spread the word but actually focusing my efforts on the more effective ones would be awesome.

Joanne January 13, 2013 at 4:44 pm

1. A full-time, sustainable (in the material sense!) Tarot business to channel my inspirational gifts. I have them (the energetic gifts). I now have the tool (Tarot and other oracles). Let’s make it what I do all day. Oh, and I have this great Tarot deck/book idea…:)

2. Focus, focus, focus! Yeah, I need time, yeah, I need capital, but that’s not the crux of the problem. I get too distracted by my current editing/book indexing biz, taking care of daily life (and I don’t have any children in the house!). Always something to pull me away from creating, which likely goes back to my old fear of my own power (that’s the confidence thing folks talk about, kinda).

Hilary Parry | Tarot by Hilary January 13, 2013 at 4:56 pm

This is an amazing opportunity. Good luck to everyone participating! Theresa changed my life with the apprenticeship. I’m sure she’ll do the same for you with her coaching. Yay!

Sarah January 13, 2013 at 5:26 pm

My biggest business dream is to be able to use my intuitive talents to influence the world in a positive way. I want to be able to maintain and flourish a tarot reading business, helping others see what paths are available to them all while I continue to work in the film industry as I do now.

2) My biggest frustration is not knowing exactly *how* to put myself out there to read for others and make enough money to sustain myself. I am afraid that others will doubt my abilities but I know that if they listen the cards wont be wrong.

nicole detellis January 13, 2013 at 5:57 pm

Biggest business dream….to have enough clients so that I can quit my full time “real job” and focus on what I really LOVE to do…Teach Yoga!

Biggest Business Frustration: Not having enough time to focus on my own business – I’m too busy working my “real” job.

shelley January 13, 2013 at 6:07 pm

1. My biggest business fantasy/dream: a coffee shop/tarot shop where I can do readings all day if I want to or travel to do reading and have other readers come in. A comfortable inviting place for people who have open minds to gather, relax and be themselves, without fear of judgement for their religious/spiritual beliefs. To do only in person face to face readings and make enough running my business to live comfortably and never have to work in the corporate world again.

2. Biggest frustration: time and money, since I work full-time and have other obligations I don’t have the time I would like to devote to growing my tarot business. I also don’t have the finances to grow my business and take the risks/leaps of faith I would like to.

Kaytee January 13, 2013 at 6:41 pm

1. What is your biggest business dream?
Travelling the world to do what I do for those that want it.

2. What is your biggest business frustration? Getting the idea into a form that suits me/my morals. Finance versus gift. I have recently found some things I liked from seeing others work online, hence have started the plunge but still formulating it. It is trying to take it from something casual for friends to something formal for anybody to request.

Regina January 13, 2013 at 8:41 pm

1. What is your biggest business dream?

I have dreamed about having my own business for a very, very long time. Years. Decades. Now, I’m finally doing it. I’m creating my Aromatherapy business (with a little Tarot thrown in… gotta have it… can’t deny it).

I dream of being able to offer a holistic, positive, empowering, and healing service that will help others to become and stay healthy and happy. To live their most balanced, harmonious and joyful lives with the support, healing and beauty of exquisitely scented aromatherapy blends made expressly for them.

And by doing this, I dream of having a business that brings joy to my spirit, creativity and beauty to my days, freedom to conduct my schedule around what I truly feel is most important in life, and financial freedom.

2. What is your biggest business frustration? Share your drama with me.

My biggest frustration right now is focus — figuring out what is most important and in what order to do things. I am actively working on pulling this business together, and I know a lot of the things that are integral to a successful business, but I have no clue what order to do them in. Since I’m just beginning, I’m overwhelmed with all the things that go into starting up and beginning a small business. What is THE most important thing to do first? Website? Marketing? Email lists? Social media? Networking?

What ends up happening is that I work on a little of all of the above because I don’t know what’s the most important thing to focus on first. And I end up spinning my wheels and nothing quite gets done. I feel that I need some direction from someone who’s been down that path already, is wise to what order to do things in, and who could help me in crafting my strategy and my dream .

Theresa Reed January 13, 2013 at 10:58 pm

And the comments are closed – the winner will be announced tomorrow! Thanks to all who entered! Good luck!

Theresa Reed January 14, 2013 at 11:06 am

And the winner is: (drumroll please)……


Congratulations Val – I’ll be contacting you soon to get started!

And a big thank you and fist bump to everyone who entered. 🙂

Blessings and much luck on your paths,

Val January 14, 2013 at 12:24 pm

WOW! Just…just…Wow!

Thank you!

Michele Andres January 14, 2013 at 3:00 pm

Congrats Val! You’re blessed. And, thanks again Theresa for the chance.

ocean January 15, 2013 at 2:57 pm

Congratulations Val! What a great opportunity! Thanks to Theresa, The Tarot Lady for being such a great Tarot Guru!

Regina January 15, 2013 at 8:24 pm

Congrats Val!!!
And thanks, Theresa, for the opportunity!

Val February 9, 2013 at 4:58 pm

Thank you, everyone!

UPDATE: I’m having to *think* and really dig deep. All this steam coming out of my ears is fogging up the windows.

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