Biz Mentoring

Are you an aspiring Tarot reader with big dreams — but zero dough flowing in?

Or an established metaphysical pro whose lost her mojo — and can’t figure out how to stand out in the crowd?

Maybe you’re intimidated by the world of social media — or feel like ‘marketing’ your business is the same as ‘selling out’?

If creating a lucrative, ethical, and profoundly fun Tarot business — one anchored on rave customer reviews, repeat & referral clients, and deeply satisfying readings — is your goal, you’re in the right place.

I’ve been a full-time Tarot reader for 30+ years — I know how to build a successful business from scratch, and how to soar through the snags and scuffles along the way.

If you’re seeking a seasoned mentor to help you not only become a stronger intuitive reader, but a more confident business owner & online marketer, I’m the Tarot Mentor for you.


Not just for rising Tarot rockstars…
In addition to mentoring Tarot readers, I work with astrologists, palm readers, crystal healers, Reiki practitioners, integrative medicine professionals, animal whisperers, and other metaphysical pros.

Ready for security, success & serious empowerment?
Choose the mentoring package that aligns with your needs, and your budget, and let’s get — your business!


My mentoring services are designed for people who are serious about elevating their businesses from sideline hobbies to full-blown empires. My clients are passionate, ambitious, and willing to learn how to leverage the Internet to create a thriving business that practically markets itself.

Be prepared to create an extremely clear set of vocational goals — and get cozy with the notion that building a sustainable business requires ingenuity, flexibility and an unshakable commitment to your own success.

Oh, and — be prepared to swear (a little), laugh (a lottle), and talk about money like it’s a GOOD thing (‘cause, uh, it is. I promise).


Short ‘n Sweet :: Single 60-minute session :: $250

An hour of strategic power. You + me + your gnarliest business questions.

You’ll receive an hour of my undivided attention, an mp3 recording of our conversation, and email support for one week after our session. You’ll also receive a complimentary copy of The Professional Mystic’s Guide to Social Media — my digital guide to dancing through the world of social media marketing, with grace (and serious impact).

This one-hour booster shot is ideal for entrepreneurs who are rocking along steadily, but need a focused nudge to get to the next business level — or who need a crash course in social media & online marketing or website development for intuitive business owners.

I’ve worked with thousands of clients over the course of my 30+ year career as a professional Tarot reader, and you’ll get my complete lifetime of been-there-read-that experience, synthesized into strategies you can put into action — immediately.



Diggin’ in Deep :: A full month of mentoring :: $995

Single sessions are fantastic — but sometimes, what your business is really craving is an month-long curriculum of training & coaching.

Your full month of mentoring includes four (4) 60-minute strategy sessions, mp3 recordings of each call, email support between sessions, and a complimentary copy of The Professional Mystic’s Guide to Social Media— my ever-popular guide to social media empowerment, with an emphasis on client relationship-building, self-promotion & cost-effective marketing (for marketing newbies).

You’ll also receive a 30-minute bonus strategy session, which can be used up to one year after our first mentoring session — perfect for those snarly business questions that don’t surface till…well, later.


More, please!

Want to partner with me for a long-term, transformative mentoring cycle? Returning clients can commit to mentoring packages of 3, 6 & 12 months — but only after completing a single session (at minimum) or a month-long package (recommended). And after a full year, I’m cuttin’ the cord. You’re SO ready to soar on your own wings, it’s not even funny.


Luxurious to the Max :: A full-day business retreat :: $1095

A personalized business retreat, with a gourmet lunch (on me) and epiphany after epiphany (for you).

We’ll meet at my office in Milwaukee, and spend the day pouring over your business plan (or, er, lack thereof), developing marketing strategies that don’t make you cringe, illuminating your intuitive powers and determining how to make you shine like a megawatt bulb — and get noticed, for your true gifts.

Your retreat includes 6+ hours of personalized coaching & mentoring, a gorgeous lunch, a complimentary yoga class (for a mid-afternoon stretch break), mp3 recordings of all of our conversations, and a complimentary copy of The Professional Mystic’s Guide to Social Media — my jargon-free guide to social media marketing, designed for folks who’d rather be reading Tarot cards than Twitter feeds.

You’ll also receive a 30-minute bonus strategy session, which can be used up to one year after your retreat — because sometimes, cloudy questions take time to percolate to the surface.



A word to the wise…

I offer 18 full-day business retreats per year, and participation is by application only. To get the application process rolling, email to, and I’ll send all the pre-retreat details your way.

Disclaimer: Dude, business is risky. And while I love using my experiences, and the experiences of countless other entrepreneurs I know, have worked with and have drank endless rounds of wine with, business is still risky. So my advice doesn’t come with any guarantees. You get that, right? Cool. Oh, and if you need professional help, consider hiring a business consultant. Preferably one with a suit and briefcase.


High fives & wild applause

Here’s what a few of my fabulous mentoring clients had to say about their experiences with me…

25046_327102252762_6075110_n“Theresa provides a wonderfully safe haven to explore tarot as a study of archetypal energies that we inhabit to better understand the span of our spiritual and human experiences. Theresa’s no-nonsense style helps you detach from the drama and see the energetic blueprint of your life. If you have a chance to study with Theresa, I encourage you to embrace the opportunity!”

~ Kim Tedford, Integrative Therapist, Integral Embrace

stacy“Theresa has an extraordinary gift with marketing media and tidbits. She has amazing knowledge that she makes simple for anyone to understand. Her secrets and little tricks to get you surfing the net, updating your style to meet todays media needs, as well as getting your business going in the right direction. Theresa has it all!”

~ Stacy Krafcyzk, Intuitive and Animal Communicator, All Spirit Healing

2294207“During our time together, Theresa helped me focus on my core beliefs, refine my vision of myself as a reader, and clarify my business goals. Her no-nonsense, non-judgmental, and eminently practical approach allowed us to make efficient, effective progress. I came out of the experience feeling revitalized and ready to shine.”

~ Barbara Moore, Tarot reader and author,

headshot-6-191x300“When I first met Theresa Reed face-to-face at Readers Studio 2011, I was already familiar with her work, her website, and above all her blog… and very aware that this was a woman who was going to make me WORK for what I wanted, which was to become a tarot pro. I was lucky enough to be the winner of her Tarot Apprentice contest in April 2011, and for the next year she mentored me with tough love, business savvy, and a ‘take no prisoners’ attitude. You want to take your metaphysical biz to the next level? Give her a call, and prepare to work it… she doesn’t expect any less than your best, and in turn she’ll give you hers. I wouldn’t have a thriving web presence and a bevy of loyal clients without her help!”
~Hilary Parry, Tarot Reader, 

freespiritcrystals_1294002786_59“Theresa patiently walked us through the steps to setting up our web-sites, Facebook pages and Twitter accounts.  This basic class is helpful for those who have cyber-anxiety and fear of hitting the “wrong” buttons.  By the end of the class we all had our Facebook and Twitter accounts up and running and great tips for stylizing and personalizing our pages.  A painless way to get up and running in the 21st century.”

~ Diane Bloom, Crystal Healer and author,  Free Spirit Crystals
“As a teacher, you were thorough and always prepared.  Your insight into the cards and their meanings was true and thoughtful.  The advice and knowledge you gave me about how and when to read has remained with me all of these years, and I now have tarot parties and do card readings for family, friends and others finding their spiritual path in this life.  I cannot thank you enough for everything you have taught me.  Your expertise is beyond words.  You, without a doubt, changed my life with your wisdom and knowledge of the tarot.”
~ Peggie R.
“After taking numerous classes with Theresa, I have found her to be an excellent teacher.  While the classes were informative and quite tough, she also made it very enjoyable.  It gives you a greater understanding of how difficult a profession it is and a greater understanding of the professionalism of Theresa and what a consummate artist she is.”
~ Denise C.
“It has been my privilege and honor to have taken part in Tarot reading classes offered by Theresa.  Her vast knowledge and experience are only surpassed by the respect and love she has developed for the Tarot over many years of diligent work in uncovering the mystery of the cards.  Theresa’s classes are no joke, as she is a serious, dedicated teacher willing to share her expertise and interpretations in a manner that is meaningful and comprehensive with the student just as serious and dedicated to learning as she is to teaching.  I have taken other classes elsewhere just to try to get a different spin on things and have found them all to be a waste of time.  Theresa’s classes are truly the gift that keeps on giving.”
~ Debbie O.
“At the time I took the class I had a basic rudimentary knowledge of the tarot, i.e. the traditional meaning of each card, and wasn’t sure where to go from there. Theresa’s class opened the door to a world of insight I didn’t realize was accessible. As a teacher she encouraged us to listen to our own intuition and gut feeling while also being mindful of distinguishing between intuition and our own ego based perception. In fact the theme of personal and professional ethical behavior was never overlooked in this class.  Theresa maintained a fun and friendly atmosphere while also maintaining clear boundaries and adherence to standards. Theresa taught us to nurture our own inner wisdom, not to take ourselves too seriously and to respect the free will and personal boundaries of potential clients.”
~ Jenny H.
“I was privileged to be a student in Theresa’s first tarot class and have taken part in subsequent classes. Not only is she a professional who’s expertise I respect, she’s a natural teacher — generous with her knowledge (which is considerable), encouraging, always relating different aspects of a complex subject to provide layers of understanding. Along with the class content I was expecting to learn, I was pleased to find myself learning more about myself, my motivations and how to practice in a thoroughly ethical manner. On top of all this — my studies with Theresa were always fun!”
~ Jackie D.
“I utilize the skills Theresa taught me in my daily life and reflect often on the greatest mentor I’ve had the honor of working with. Truly, the classes Theresa taught were the best I’d ever experienced and which took me the farthest in my own practice.”
~ Tammi Kapitanski, Remedy Within
“Theresa opened my eyes and my heart to the intuition found within the cards, and within myself.  She “tells it like it is” both as a reader and as a teacher and through her Tarot classes, I learned much more than just the Tarot!  I learned about how to read for wide varieties of people, young and mature, etc.  I learned to be aware of my biases and how to work around them.  I learned how to be gentle around a difficult subject and how to be direct and “hard core” when it was needed.  Learning the cards involves much more than just memorizing the “meanings” of the cards — it’s about expanding yourself and experiencing life through a different lens.  Theresa has made this journey enjoyable, exciting, comprehensive, and truthful.”
~ Kathe B.
“The best thing about my experience learning from Theresa was the fact that she really drove home the point of really taking the time to learn. Whether it was going through the meaning of each tarot card, the placement of each card in a tarot spread or combination card meanings; she took the time to make sure it sank into my head.”
~ Al Juarez, tarot reader,  Al’s Tarot
“I recently participated in a beginner’s tarot workshop with Theresa and a small group of wonderful ladies. I was not sure what to expect at first, however in the end I was overwhelmed by the enjoyable experience. I learned important basics and tools of tarot that will enable me to zero in on what I need to work on in order to progress in the right direction. I met new people with a similar interest in learning tarot to not only help themselves spiritually but others as well. It was a joy to share a similar interest with other like minded people. Theresa provided a relaxed, positive, and inviting atmosphere that made all of us present not wanting to leave but stay long past the three hour class!”
~ Angie
“Theresa’s blogging class was informative and helpful. Theresa explained things in terms I could understand and took individual time with students when needed. In addition to providing information in a way that was clear, detailed and easy to apply, she has a natural ability empower each student to find, and utilize, their unique gifts.  Most of us in the class were older women and not very technology savvy but Theresa gave us the encouragement and motivation to get right in there and do it.  I look forward to taking more classes with Theresa and find her to be a trusted and reliable guide to creating my own place in cyberspace.”
~ Jenny Hazard, Counselor
“Theresa really captures an audience well with her knowledge, straight-forward approach and a dash of humor.  Her teaching is fun and informative.”
~ Tracey V.
“Theresa made learning tarot fun and easy, and I strongly recommend the beginner’s class to anyone— whether you’re just starting out as I was, or as a person already possessing a knowledge of tarot.  Through a series of hands-on exercises, Theresa encouraged us to look at individual cards using a special structure she designed which enabled us to learn their meanings (and the symbolism inherent in each) without having to constantly refer to a tarot book. Because the class environment was so supportive, the delightful intuitive exercises with classmates were amusing and very helpful and made me feel much more confident about reading tarot by the end of the class. Theresa’s deep and abiding belief in the spiritual powers of tarot illuminated the magical ability it might have to transform painful situations into areas of personal growth.”
~ Jane H.
“That class was a blast of joy! Your teaching style is immediately interactive making the atmosphere nonthreatening, safe. I sing your praises as a teacher and reader. Your class left me with so much good practical information! Can’t wait for the next one, I’ll be there with bells on my toes. Thank you for teaching, it’s your calling!”
~ Theresa H.
“Granted, Theresa may not think of herself as the pom-pom, shish-koom-bah type, but her support and encouragement for new Tarot peeps is profound. Hopefully she understands the impact she has on up-and-coming Tarot Pros. From her revamp of her website this year to her easy-to-follow posts and newsletter, Theresa has style, grace, and a great grasp of the business of Tarot. No wonder so many people like to copy her.” ~ Amethyst Mahoney, tarot reader