by Theresa Reed | Jun 13, 2016 | Business, Business Advice, Soul Proprietor
When something is rare or scarce, it’s perceived as more valuable. That’s the principle behind “scarcity marketing” techniques. Tell people it’s going away soon or there is only a “limited” amount – and this will usually get people to buy quickly. While...
by Theresa Reed | Jun 6, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
Every business has policies. Well, at least they should. Policies and boundaries keep your business sane. They give your business structure – and put you in control. If you don’t have any? You become a business doormat. People may like business doormats but...
by Theresa Reed | May 16, 2016 | Business, Business Advice, Soul Proprietor
There is a curious piece of business advice that I find a bit concerning. It is this: position yourself as an expert when you have little to no experience to speak of. Yes, I’ve heard gurus encourage people to do just that. While on the outside, it may sound like a...
by Theresa Reed | May 9, 2016 | Business, Business Advice, Soul Proprietor
Ever wonder why some people seem to have a knack for business? You know what I mean: they always seem to have their finger on the pulse of what’s hot…or effortlessly make the right decisions again and again. They have strong business instincts. I’ve got ‘em....
by Theresa Reed | Apr 25, 2016 | Business, Business Advice
I was walking with a rather ambitious yogi one day, chatting about business when he asked me this question: “So what’s your marketing strategy?” Truth be told – at that time, I didn’t have one. I just did my thing as I felt and was doing just fine. Naive? ...
I’m Theresa Reed (aka, The Tarot Lady). I’ve been a full-time tarot reader for 30+ years — which, in my industry, makes me pretty badass.
I’m definitely not your average Tarot expert — I drop the F-bomb, I quote rappers, and I’m obsessed with pop culture + reality TV. Folks come to me for straight-talk + tough-love — without the woo-woo fluff. 
