by Theresa Reed | Jul 25, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
Has your business become constipated? No, I’m not talking about restroom problems (polite company, yo). Instead, I mean a business jammed-full of stuff that is taking up space and providing zero benefit. Stuff like: Outdated files Old client records Dated digital...
by Theresa Reed | Jul 11, 2016 | Business, Business Advice, Soul Proprietor
I bought an adorable pair of leopard print shoes a while back. They were chic and looked great peeking under my jeans. I couldn’t wait to wear them. So I did. And they really hurt my feet. Although I bought the correct size, there was something about the fit that...
by Theresa Reed | Jul 4, 2016 | Business, Business Advice, Soul Proprietor
It’s Independence Day here in the United States. Flags are waving, parades are happening and fireworks will be lighting up the night sky later tonight. It’s a big deal around here. Heck, even I’m enjoying a nice, long weekend – rare for this ole workaholic. ...
by Theresa Reed | Jun 13, 2016 | Business, Business Advice, Soul Proprietor
When something is rare or scarce, it’s perceived as more valuable. That’s the principle behind “scarcity marketing” techniques. Tell people it’s going away soon or there is only a “limited” amount – and this will usually get people to buy quickly. While...
by Theresa Reed | May 16, 2016 | Business, Business Advice, Soul Proprietor
There is a curious piece of business advice that I find a bit concerning. It is this: position yourself as an expert when you have little to no experience to speak of. Yes, I’ve heard gurus encourage people to do just that. While on the outside, it may sound like a...
I’m Theresa Reed (aka, The Tarot Lady). I’ve been a full-time tarot reader for 30+ years — which, in my industry, makes me pretty badass.
I’m definitely not your average Tarot expert — I drop the F-bomb, I quote rappers, and I’m obsessed with pop culture + reality TV. Folks come to me for straight-talk + tough-love — without the woo-woo fluff. 
