Most people would agree that a tarot business is a non-traditional profession (it is). However, despite the woo-woo reputation, even a tarot biz must be run like a regular corporation. In fact, one of the things I say all the time is that you must treat your business like a real business if you want it to succeed.
Although that is one of my main mantras (I do take business VERY seriously), I am a non-conformist and I don’t run this tight ship in the traditional sense ala Donald Trump – I’m more influenced by Rick Ross, thank you very much.
My business philosophy is based on the yoga yamas with a nod to hip hop and pop culture (‘cause I’m obsessed with all three). I’d call my G code part yogic, part gangsta and part pop star. Confused?
Dig these truths:
- Ahimsa (non-harming). This is the first yogic soundbyte and one that flows through everything that I do. Whether I am reading for a client or interacting online, kindness must always guide my words and actions. I’m not into drama and more importantly, I don’t get off on hurting people. It’s one of the reasons I stopped doing online reviews – I didn’t enjoy dissing other people’s work and started to feel crummy about it – and about myself. I’d rather serve, guide, encourage and love. (“Some people call me the gangster of love..” – Steve Miller)
- Satya (truth). If you cannot run your business with honesty, don’t go into business. That means being truthful about what your abilities are, who your clients are and more importantly who YOU are. You don’t need to resort to outrageous claims, sham pricing, sleazy tactics or fake photos – be an honest business person and the Universe will reward you. In my world, what you see is what you get – no frills. (“If you’re real and you know it, clap your hands” – Jadakiss)
- Asteya (non-stealing). Ripping people off is never a good practice. Eventually, you get caught. And I’m not just talking about those con artist phony “you have a curse on you” readers – I’m also talking about those who steal from their fellow colleagues. Get your own ideas, get your own swag, work with your own voice. A copy cat is nothing more than a swagger jagger thief in a not so clever disguise – and sooner or later you get fronted out too. People aren’t as stupid as you think they are – they can spot a carbon copy a mile away. (“You stole my swag, I don’t want it back, I was on to this but now I’m on to that…” ~ Wiz Khalifa)
- Brahmacharya (restraint, celibacy). I know that I cannot possibly do it all or be all things to all people. I’m aware of my own limits and I respect them. I work within my abilities and don’t try to grab onto every trend or money making thang. Why? I don’t want to half ass it. When you try to do it all, you risk not doing it well. I’m not interested in being the Queen of all things tarot – I am only interested in providing quality, personal service to my clients. Can’t do that if I am scattered all over the place, chasing every unicorn. (“I told that bitch it’s more attractive when you hold it down” ~ Rick Ross)
- Aparigraha (non-grasping). I don’t own my clients. They are free to come and go as they please and to seek out other readers and services. In fact, often I refer them to other readers if I feel that they are more compatible. There is more than enough to go around and the Universe always takes care of me. (“You don’t own me…I’m not just one of your little toys” ~ Klaus Nomi)
“I call shots – like a boss
Stack knots – like a boss
Cop drops – like a boss
On top – like a boss
Paid Tha Cost – like Tha Bo$$
When I floss – like a boss
Big house – like a boss
Rep the North – like a boss.” ~ Slim Thug
Mucho success to you, playas.
Keep it real,
© Theresa Reed | The Tarot Lady 2013
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