My Business Philosophy

by Theresa Reed on January 4, 2013

My Business Philosophy

Most people would agree that a tarot business is a non-traditional profession (it is).  However, despite the woo-woo reputation, even a tarot biz must be run like a regular corporation.  In fact, one of the things I say all the time is that you must treat your business like a real business if you want it to succeed.

Although that is one of my main mantras (I do take business VERY seriously), I am a non-conformist and I don’t run this tight ship in the traditional sense ala Donald Trump – I’m more influenced by Rick Ross, thank you very much.

My business philosophy is based on the yoga yamas with a nod to hip hop and pop culture (‘cause I’m obsessed with all three).  I’d call my G code part yogic, part gangsta and part pop star.  Confused?

Dig these truths:

  1. Ahimsa (non-harming).  This is the first yogic soundbyte and one that flows through everything that I do.  Whether I am reading for a client or interacting online, kindness must always guide my words and actions.  I’m not into drama and more importantly, I don’t get off on hurting people. It’s one of the reasons I stopped doing online reviews – I didn’t enjoy dissing other people’s work and started to feel crummy about it – and about myself. I’d rather serve, guide, encourage and love.  (“Some people call me the gangster of love..” – Steve Miller)
  2. Satya (truth).  If you cannot run your business with honesty, don’t go into business.  That means being truthful about what your abilities are, who your clients are and more importantly who YOU are.  You don’t need to resort to outrageous claims, sham pricing, sleazy tactics or fake photos – be an honest business person and the Universe will reward you.  In my world, what you see is what you get – no frills. (“If you’re real and you know it, clap your hands” – Jadakiss)
  3. Asteya (non-stealing).  Ripping people off is never a good practice.  Eventually, you get caught.  And I’m not just talking about those con artist phony “you have a curse on you” readers – I’m also talking about those who steal from their fellow colleagues.  Get your own ideas, get your own swag, work with your own voice.  A copy cat is nothing more than a swagger jagger thief in a not so clever disguise – and sooner or later you get fronted out too. People aren’t as stupid as you think they are – they can spot a carbon copy a mile away.  (“You stole my swag, I don’t want it back, I was on to this but now I’m on to that…” ~ Wiz Khalifa)
  4. Brahmacharya (restraint, celibacy).  I know that I cannot possibly do it all or be all things to all people.  I’m aware of my own limits and I respect them.  I work within my abilities and don’t try to grab onto every trend or money making thang.  Why?  I don’t want to half ass it.  When you try to do it all, you risk not doing it well.  I’m not interested in being the Queen of all things tarot – I am only interested in providing quality, personal service to my clients.  Can’t do that if I am scattered all over the place, chasing every unicorn. (“I told that bitch it’s more attractive when you hold it down” ~ Rick Ross)
  5. Aparigraha (non-grasping).  I don’t own my clients.  They are free to come and go as they please and to seek out other readers and services.  In fact, often I refer them to other readers if I feel that they are more compatible.  There is more than enough to go around and the Universe always takes care of me.  (“You don’t own me…I’m not just one of your little toys” ~ Klaus Nomi)




“I call shots – like a boss

Stack knots – like a boss

Cop drops – like a boss

On top – like a boss

Paid Tha Cost – like Tha Bo$$

When I floss – like a boss

Big house – like a boss

Rep the North – like a boss.” ~ Slim Thug


Mucho success to you, playas.

Keep it real,


© Theresa Reed | The Tarot Lady 2013


Want to learn how to go from lost to Bo$$ in your metaphysical business?  Get Mystical Mogul and get yer swag on in 25 days for only $25!

Suzanne Lautz Singh January 4, 2013 at 3:20 pm

That was one of the BEST post ever! So REal and So You! I love it!!

Theresa Reed January 4, 2013 at 3:38 pm

Thanks Suzanne! I had a lot of fun writing it (was giggling at my soundtrack). 🙂

Hilary Parry | Tarot by Hilary January 4, 2013 at 10:12 pm

“You stole my swag, I don’t want it back, I was on to this but now I’m on to that…” ~ Wiz Khalifa

LOOOOOOOVE. Own it, T. And when it doesn’t feel genuine anymore, on to the next one.

I’m going to listen to some Jay-Z now. 🙂

Theresa Reed January 4, 2013 at 11:53 pm

Already on to the next one, Trillary. 😉

Catherine Just January 4, 2013 at 11:43 pm

You go girl! I love where you are coming from. And I love the part you wrote about people who are copy cats. I hate it when you come across someone who takes the stuff you worked hard to create, and re-works it but you KNOW it’s from your website. Or when someone takes your course and then creates one just like it. It feels bad. It looks bad. It tastes bad. It IS bad.

Theresa Reed January 4, 2013 at 11:53 pm

Hey Catherine!

Thanks for stopping by! Yes, copy cats are the worst. While imitation may be the sincerest form of flattery, it’s also kinda gross. Get your own voice. Don’t rip someone else’s.

Vaike January 13, 2013 at 5:32 pm

You quoted Klaus Nomi! That’s awesome!

Thanks for sharing your insights. They are inspiring and getting me excited about new directions in my life.

(planning on buying your biz in a box soon…)

Theresa Reed January 13, 2013 at 5:40 pm

Hi Vaike

I am a HUGE Klaus Nomi freak! I love his work!

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