Soul Proprietor - The importance of being earnest in business

Recently, I saw a flashy ad promising to teach “tricks” to getting clients banging at your door.

Think about that for a minute.

While the ad might have been alluring, I was puzzled by the use of the word tricks.

Why do we need “tricks” to get clients? Why not this: do good work and care about your clients?

That simple business truth will do far more for your career than any gimmick that anyone can teach you. Because the truth is: there are no magic tricks, no silver bullets, and no shortcuts to success, especially the lasting kind.

A trick may give an initial boost but if there is no substance underneath the smoke and mirrors, you won’t see long term results – just a puff of smoke and everyone disappears again, leaving you wondering what game you’ll need to play next.

The idea of a hot business trick that will net you thousands of clients may seem seductive but don’t fall for that illusion. Clients don’t want to be tricked. They want a service, not a sideshow.

Ignore the gimmicks and false promises.

Instead, be earnest.

Do your best.

Be reliable.

Care deeply.

That formula may not be the “easy route” but it’s the path for a business that feels good.

Stick to that and you’ll be the very best show in town.

Blessings,

Theresa