mystic business

I was at an event a few years back when I observed a woman “working the room.” She was approaching strangers with a trained smile and hungry look in her eyes. There was little time for small talk. Once the introductions were made, she launched into her sales pitch. The faces on the other people […]

At some point in your entrepreneurial journey, you’re going to hit a wall. Suddenly, instead of churning out volumes of work with ease, nothing comes. You’ve drawn a blank and your brain refuses to cooperate. Or your brick wall look something like this: you’re doing the same thing, day in and day out. You’re on […]

Soul Proprietor – Do what you say you will

by Theresa Reed on July 18, 2016

A long time ago, I signed up for a spiritual class that promised to teach me all sorts of mystical secrets.  As a gal who likes all things intrigue-related, this: right up my alley. The day the class opened, the teacher started out well enough. The class was fast paced and there was a lot […]

Soul Proprietor – The right person for the job

by Theresa Reed on July 11, 2016

I bought an adorable pair of leopard print shoes a while back. They were chic and looked great peeking under my jeans.  I couldn’t wait to wear them. So I did. And they really hurt my feet.  Although I bought the correct size, there was something about the fit that just wasn’t right for me.  […]

Soul Proprietor – Quitting your day job

by Theresa Reed on July 4, 2016

It’s Independence Day here in the United States.  Flags are waving, parades are happening and fireworks will be lighting up the night sky later tonight.  It’s a big deal around here. Heck, even I’m enjoying a nice, long weekend – rare for this ole workaholic.  Since I quit my day job so many years ago, […]

Soul Proprietor – Wonky Policies

by Theresa Reed on June 6, 2016

Every business has policies.  Well, at least they should. Policies and boundaries keep your business sane. They give your business structure – and put you in control. If you don’t have any?  You become a business doormat. People may like business doormats but they don’t respect them. Strong business policies send potential clients a message: […]

Soul Proprietor – Less strategy, more sincerity

by Theresa Reed on April 25, 2016

I was walking with a rather ambitious yogi one day, chatting about business when he asked me this question: “So what’s your marketing strategy?” Truth be told – at that time, I didn’t have one. I just did my thing as I felt and was doing just fine.  Naive?  Maybe.  I may have left many […]

Soul Proprietor – Don’t blend, set the trend

by Theresa Reed on April 18, 2016

I have a hidden super power: spotting musical talent and trends. Like Richie Finestra (my spirit animal) in HBO’s Vinyl (my newest obsession), I can sniff out what’s hot long before it is. Truthfully, I should have been an A&R person. For example, I was into punk when it was still “scary”, way before Green […]

Soul Proprietor – Fan Mail

by Theresa Reed on March 14, 2016

It’s no secret that I love getting the mail. Especially snail mail. My love for all things mailed started as a little kid when my mother subscribed me to Humpty Dumpty magazine – oh, how I looked forward to that arriving every month! Every day, I still enjoy getting snail mail as well as email […]

Soul Proprietor – You can’t build anything on excuses

by Theresa Reed on February 8, 2016

I have a friend who is a talented yoga teacher. She can bend in ways my body never could. She’s super fit like that. And charismatic? Beyond. Everyone loves her. Back in the day, she often talked about branching out on her own and starting her own studio. She had tons of talent so I […]