The Hit List - How not to do business in these times

I rarely check my DMs (direct or private messages) on social media. Usually, it’s somebody begging for a free reading. Nine out of ten times it’s about an ex. These are swiftly deleted because I don’t have time for that nonsense.

But the other day, I noticed a message sitting in one of my inboxes from someone I’m loosely connected to but have never interacted with in any way, shape, or form. Curious, I opened that Pandora’s Box…and wish I hadn’t.

This particular person feigned interest in my world and then started in with some hard-sell “pandemic marketing” which was a whole lotta fear talk. She mentioned that I might want to invest in a reading with her to help me cope with everything happening in the world or some such thing. I was assured that a session with her would help me be “calm” and I might even learn how to “receive more abundance and wealth.”

She also mentioned without irony that she doesn’t check her DMs and I should email her directly.

Now…think about that for a minute. A complete stranger shows up in my DMs to stoke fear and see if she could “help me.” This was not a newsletter I subscribed to nor a service I was looking for or inquiring about in any online forum. I’ve never had one conversation with this person – and she has never commented on one social media post that I’ve loaded up.

She just showed up, without asking, pushing her services – because she saw a fear-based opportunity to do so.

This is NOT how to market your spiritual business. If someone is on your list, that’s one thing. They’ve given you permission to email them. Dropping into a stranger’s social media inbox uninvited takes the cake…and is not good business.

Look, if you have a business you still need to market. That’s fine and necessary if you want to survive during good times and bad. But you need to have some compassion and common sense.

So here is my very-simple advice for fellow mystics on how to properly and politely handle your business now and always:

1. If you do not have a relationship with someone, do not slide into their DMs to push your services.
2. Do not sign people up to your newsletter without permission.
3. Do not use fear to push a sale. This doesn’t feel good for your audience – or you.
4. Do not assume that a fellow tarot reader needs a tarot reading from you (I can read my own damn cards).

Good business manners should be a no-brainer. You shouldn’t need to have these obvious truths pointed out to you. But if you do, maybe it’s time to rethink your business strategy altogether.

Here’s a stupid cat picture. Just because.

Other stuff:

COOL: Fossils Show Raptors Prowled North America Late in Dinosaurs’ Era.

Haha: I Made a Trump Astrology Twitter Bot, and It’s Scaring Me How Funny and Accurate It Is.

Interesting read: An Interview With About Fighting Coronavirus Lies.

Prince Harry & Meghan Markle’s Astrology Shows What May Be Ahead For Their Relationship.

I’m not surprised at all: The Stimulus Package Hurts Abortion Providers, Immigrants & Anyone With Student Debt — But It Helps Corporations.

From Dru Ish Astrology: The astrology of social distancing 2020.

I love him so much: Christian Siriano and His Team Created 1,000 Masks for Health Care Workers.

Well, that’s interesting: Boris Johnson tarot reading: Prime Minister to face ‘most challenging weeks’ of career.

Meanwhile over at Politico: Coronavirus Will Change the World Permanently. Here’s How.

COVID-19 has triggered prejudice and abuse toward Asian Americans across the country. How do we stop the infection?

From Cosmo: I Stopped Having Sex for 3 Months so I Wouldn’t Have a Scorpio Baby.

Heartbreaking: ‘I Have to Move Into a Homeless Shelter’: Coronavirus Evictions Have Begun.

This is the house of my dreams: Step Inside Dita Von Teese’s One-of-a-Kind L.A. Home.

Gorgeous: Mária Švarbová finds beauty and serenity in socialist-era swimming pools.

This is a compelling read: The Accusations Were Lies. But Could We Prove It?

From the always wise Sam Reynolds: Saturn returns to Aquarius.

I want to bake this: pull-apart garlic bread.

Good tips: Simple Witchery: Witchcraft In The Time Of Coronavirus.

It’s about time: GLAAD and Senators Call to End Ban on Blood Donations from Gay and Bi Men.

Born This Way: Witchcraft Comes Naturally For Some.

Truth from Teen Vogue: Andrew Cuomo’s Coronavirus Response Doesn’t Mean He’s Crush-Worthy.

Everything You Need to Keep Your Pets Happy While Social Distancing.

This is happening: Elderly people in the war-torn Central African Republic are being accused of witchcraft, with fatal consequences.

According to astrologer Susan Miller, the wedding season is doomed this year.

The future of feminism: five feminists explain where the movement needs to go next.

I’ve always wanted to learn how to make my own: The Boba Book: Bubble Tea and Beyond.

Awesome: An Interview With the Woman Who Teaches Downward Dog to Your Kids.

Baking is my therapy: The Pastry School: Master Sweet and Savoury Pies, Tarts and Pastries at Home.

Oooh: The Last Book on the Left: Stories of Murder and Mayhem from History’s Most Notorious Serial Killers.

This looks great: Buy Yourself the F*cking Lilies: And Other Rituals to Fix Your Life, from Someone Who’s Been There.

I think I need this: Simply Clean: The Proven Method for Keeping Your Home Organized, Clean, and Beautiful in Just 10 Minutes a Day.

Proud to be involved in this amazing project with Shaheen Miro: The Uncommon Tarot: A Contemporary Reimagining of an Ancient Oracle.

Super excited about my upcoming book: Tarot: No Questions Asked: Mastering the Art of Intuitive Reading.

Need a little calming activity? How about coloring your way through the tarot with The Tarot Coloring Book?

Tarot For Troubled Times has suggestions for rituals, meditations, affirmations, and tarot spreads to help you navigate the rough times.

If you’re curious about astrology but not sure where to start, this is the guide you need: Astrology for Real Life: A Workbook for Beginners (A No B.S. Guide for the Astro-Curious). You’re welcome.



August 30, 2020: Brushes and Stars. Where: Oakland, California. A full-day of astrology and intuitive painting – and yummy food! Join me and Chris Zydel for a joyful, astrology-inspired intuitive painting experience.

May 2-8, 2021: The Tuscany Tarot Intensive. Where: Italy! A full week of tarot immersion. Due to the Coronavirus, we moved the event to next year. Good news: the dates allow for a few extra seats which means you can join us next year! Yay!

Coming soon: Aloha Astrology and Tarot Retreat…January 2021!


What I’m Grateful For:

Smart people

A day off

Comfortable chairs

Balanced checkbooks

Homemade cookies


Soundtrack for 3/28/20:

Kings and Queens by Ava Max


© Theresa Reed | The Tarot Lady 2020

images from stock photography and personal collection 


Sign up for my newsletter and get free bi-monthly content on tarot, astrology, and more.

I respect your email privacy


Pin It on Pinterest