by Theresa Reed | Mar 13, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
In our local hood, there were two stores. One, a chain that wasn’t very good but it was affordable and had a fairly large selection of goods. The other one was a poorly-run small family-owned operation that was over-priced with a limited selection but had a decent...
by Theresa Reed | Mar 6, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
I’ll never forget that day, sitting in the airport restaurant. My husband and I needed to kill a bit of time on a layover so we decided to get something to eat. A well-dressed man sat at the table next to me. The waiter came over to him with a glass of water and...
by Theresa Reed | Feb 27, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
There is a woman who has used my email tarot reading services many times in the past. I’ll call her: the deal seeker. The deal seeker is determined to “get her money’s worth” which means she’s also fixated on “getting as much detail as possible” and endless follow up...
by Theresa Reed | Jan 23, 2017 | Business, Business Advice, Soul Proprietor, Tarot Business
Years ago, a peer lifted the web copy directly from my tarot business consulting page. She shifted a few words around but there was no hiding it. It was my web copy, almost line for line, complete with my slang. When I confronted her, she said it was “standard...
by Theresa Reed | Oct 24, 2016 | Business, Business Advice, Soul Proprietor, Tarot Business
I’ll never forget that night, so many years ago. I was hired to read tarot for a swanky party. The hosts were a dashing doctor and his stunning fiancée, clients who I worked with previously. My table was near the back of the room but in a place where everyone could...