October Preview – Rocking it

by Theresa Reed on September 30, 2014


There is a saying in Wisconsin: if you don’t like the water, wait a minute…it’ll change.  Such was the case yesterday.  We started out with a sweaty-humid 80-something degree morning but by afternoon, it dipped down to a brisk and rainy 57.  For those who like the sun, it was a cruel trick.  But for people like me, who are waiting for all the weeds to die so we can breathe again, this was a delight.

I threw a casserole in the oven and enjoyed the cool breezes whipping through the house (eventually I had to close those windows because it got a bit too cool).

In a few short weeks, I’ll be entering my most productive time of the year.   It’s busy season around here and I can’t afford to be knackered out by allergies.  But if today is an indication, I won’t have to worry – I’ll be rocking out Rocktober without a sniffle in sight.

And just in time for killa posts such as:

  • Why I write
  • Help!  I don’t like my tarot reading!
  • Why your tarot biz isn’t making money – and what to do about it
  • So you got dumped…getting over your ex
  • Which tarot cards indicate office politics

I’ll also be talking tarot with Shaheen Miro, the creator of the Tattered Nomad Oracle.  He’s sharing lots o’ wisdom just for you.

This month is also my big event, The Soulful Proprietor Retreat!  I’ll have pics ‘n stories galore.  Stay tuned….



© Theresa Reed | The Tarot Lady 2014

image from flickr commons

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Soul Proprietor – To V.A. or Not To V.A.

by Theresa Reed on September 29, 2014

soul proprietor

If you’re an entrepreneur, you’ve probably heard this statement many times:  you need a virtual assistant (V.A.) and other hired help if you want to grow your business.

Imagine the hours you would  free up if you had:

  • A cleaning lady to take out your garbage and wash your unmentionables
  • A virtual assistant (preferably outsourced on the cheap) to open your emails and handle miscellaneous and tedious details
  • A tech person to keep your site running smooth and bug free
  • A personal assistant to handle chores such as booking flights and taking your suits to the dry cleaners

That’s a lovely painted picture, right?

But the reality for a lot of soulful business owners is that these things cost money – and finding reliable help is not as easy as it looks.

I’ve heard horror stories from fellow entrepreneurs of assistants losing entire sites, designers missing important deadlines, and cleaning crews with sticky fingers.

Sometimes this hired help comes from reputable companies.  Other times, it’s from those outsourcing sites that get you the cheapest labor imaginable (and yes, you do get what you pay for in some cases).

No matter where you find your help, you are taking a risk with your business every time you turn the keys over to an employee.  Hiring should be done with the greatest of care and you need to be clear on your expectations from the get-go.

But even the most mindful hiring is no guarantee – nor is hiring help appropriate for every business.

For example, I would never have a V.A. answer my emails.  Why?  My work is sensitive and I practice strict client confidentiality. I cannot risk having someone read the emails that float into my inbox.  That means I have to answer every single one myself.  Yes, it’s a lot of work but my client’s privacy is important to me.

That’s the key:  before you hire a staff make sure it is a service that you truly need.  And then, make sure it’s in your budget so it doesn’t add stress to your already busy life.  (My team consists of a fab tech ‘n design gal, a website pampering host, a legal eagle, a graphic artist, and my business BFF: my accountant.  I like to operate as a lean, mean machine.)

Not everyone needs a housekeeper or a tech guy.  Ignore the people say you must have a staff or your biz will never prosper.  Let your business dictate what you need and what is affordable.

Then – hire slow and fire fast.



© Theresa Reed | The Tarot Lady 2014

Soul Proprietor Monday Memos

Grow your mind, body, soul business... without losing your mind, body or soul.

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The Hit List – The Company of Women

September 27, 2014

Tweet I am blessed to be surrounded by mighty fine women.  That’s what I thought the other night as I broke bread with some fellow heart centered entrepreneurs. We talked about our work and our paths and our children as we tucked into steaming bowls of spicy ramen and black lava salt-rimmed sake cocktails. Later […]

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Yo Mantra: Be better

September 26, 2014

Tweet Yo Mantra: hip, playful (and sometimes profound) statements, mantras, and mojo-vation for modern mystics, seekers, and anyone who needs a little boost (or boom). Today’s Yo Mantra:  Don’t be bitter.  Be better. Don’t be bitter. Be better. ~ @thetarotlady #yomantraClick To TweetPowered By CoSchedule   Positive people I heart-ily recommend: Pace Smith – business with […]

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Tarot to the Rescue – Torn between two lovers

September 25, 2014

Tweet Can someone be in love with two people at the same time? Yes.  Sometimes it’s a matter of playing the field and not being able to decide (the kid in the candy store).  Other time, it’s the fear of making the wrong decision.  And then there are the situations that are truly shady and […]

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What you need to know about tarot readers

September 24, 2014

Tweet When you think of a tarot reader, what comes to mind? Maybe you’re visualizing gypsies in flowing dresses and turbans. Your image might be of witches with black hats and cats (for the record, I do have a black cat but I’m not a witch). Or you might assume we’re all hippie flower children […]

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Tarot Tip 9/23/14

September 23, 2014

Tweet Weekly tarot tips, thoughts and tidbits for tarot enthusiasts and wannabe readers. Blessings! Theresa © Theresa Reed | The Tarot Lady 2014

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Soul Proprietor – The Quiet Success

September 22, 2014

Tweet There is a lot of noise and bragging rights floating out there on the world wide web.  Big claims and even bigger promises. Seven figures!  (Six is no longer enough – seven is the new black.) I only have to work a few hours but make so much money! Look at all my results! […]

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The Hit List – Age is not a barrier

September 20, 2014

Tweet As she sat across me at the tarot table, she spoke with wistfulness about her long-lost dream to be a novelist.  She had given it up eons ago to work for a corporation and settle into family life.  She liked her life but yearned to write…one day. I asked her why she doesn’t just […]

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Less More 9/19/14

September 19, 2014

Tweet What is Less More?  A collection of pithy statements I have been compiling for about a year. Reflections on what I want less of, what I want more of.  What do you want less or more of in your life? Theresa Reed | The Tarot Lady 2014

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