You took the time to set your tarot business up right (aka legit). You have a sound structure, a gorgeous website, a comfortable office, and your favorite tarot deck.
You may have thought that if you built it, they would come. But nada. Nilch. No fish are biting in your tarot pond.
Here are a couple of easy peasy ways to promote your biz and get more eyes on your world:
Business cards – business cards have not gone the way of the triceratops (my favorite dinosaur). People still use ‘em so don’t pooh-pooh them. Get some eye-catching ones printed (I am in love with Moo.com) and pass them out wherever you can. Tuck a few into tarot books at your favorite bookstore if you really want to go guerilla!
Free teleseminar or podcast – teleseminars and podcasts are very popular and a fabulous way to get your work out there. You can teach a class, talk with other tarot luminaries, discuss the latest tarot decks, etc.
Local events – set up an event at your local bookstore, coffee shop or pub. (Get permission first, of course.) A tarot reading night or an intro class is a sure-fire way to get the locals excited about your work.
Blogging – regular blogging can be an effective way to build your street cred – and your SEO. I recommend putting fresh content out at least twice a month. If you can do it weekly, even better!
Guest posting – guest posting on other blogs is another way to get your work out to new audiences. Be sure to seek out venues that are not strictly tarot-oriented. A post on a blog for moms may just give your business a big spike.
Offering to speak at events – are there tarot events that you enjoy attending? Why not offer to lead a workshop or presentation? Share your ideas with the hosts and you may get invited to hit the stage. This is very good for visibility (and being able to say you’re a speaker at a big event looks great on your site).
Groupon or Living Social – these coupon sites get a lot of play. You’ll have to put your services on a deep discount (which sucks) but it will bring more traffic into your office and that may later pay off.
Social media – are you on social media? Don’t ignore it. Whether you choose Twitter (my fave), Instagram, Pinterest, Facebook or any others, just pick one, do it well, and be consistent. Most of these are free and easy to use. No “I can’t understand tech” excuses.
A free newsletter + opt-in – as they often say, “it’s in the list.” There is major truth to that. Get a newsletter set up (MailChimp is super popular) and create a unique opt-in that gets people jazzed to sign up. Make sure you are putting out your newsletter regularly, at least once a month.
And that’s the secret to any sort of promotion: be consistent. Be visible on a regular basis so people get your name on their minds and lips.
If you make the effort, your tarot business field of dreams can become your reality.
© Theresa Reed | The Tarot Lady 2015
Check out this post: 10 Ways to Grow and Expand Your Tarot Business