March Preview – Big wheels keep on rolling

by Theresa Reed on February 27, 2015

march preview

Although it’s still frigid outside, things are rolling here.  Ideas are churning, things are moving in and out of my world. There is no hibernation here. I’m not napping at the wheel.

My big wheel are turning.  I might just be turnt up!  And oh…I have stuff to share.

What am I rolling out this month?

Goodies such as this:

  • how to stay objective when you read tarot for the whole family…and other situations
  • how to set up your tarot office on the cheap (but still make it look cool!)
  • on thick skin
  • which tarot cards indicate incarceration
  • and more!

Plus I’m sitting down and Talkin’ Tarot with the lovely lady behind Attune magazine, Mary Nale.  She’s got some very wise tarot words to share!

I also have not one but TWO major announcements coming down the pike.  I’m so excited, I just fist bumped myself!

So come along with me for this wild March ride…

Blessings!

Theresa

© Theresa Reed | The Tarot Lady 2015

image from flickr commons

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Easy Ways to Promote Your Tarot Business

by Theresa Reed on February 26, 2015

 

easy ways to promote your tarot business

You took the time to set your tarot business up right (aka legit). You have a sound structure, a gorgeous website, a comfortable office, and your favorite tarot deck.

Yet…crickets.

You may have thought that if you built it, they would come. But nada. Nilch. No fish are biting in your tarot pond.

Here are a couple of easy peasy ways to promote your biz and get more eyes on your world:

Business cards – business cards have not gone the way of the triceratops (my favorite dinosaur). People still use ‘em so don’t pooh-pooh them. Get some eye-catching ones printed (I am in love with Moo.com) and pass them out wherever you can. Tuck a few into tarot books at your favorite bookstore if you really want to go guerilla!

Free teleseminar or podcast – teleseminars and podcasts are very popular and a fabulous way to get your work out there. You can teach a class, talk with other tarot luminaries, discuss the latest tarot decks, etc.

Local events – set up an event at your local bookstore, coffee shop or pub. (Get permission first, of course.) A tarot reading night or an intro class is a sure-fire way to get the locals excited about your work.

Blogging – regular blogging can be an effective way to build your street cred – and your SEO. I recommend putting fresh content out at least twice a month. If you can do it weekly, even better!

Guest posting – guest posting on other blogs is another way to get your work out to new audiences. Be sure to seek out venues that are not strictly tarot-oriented. A post on a blog for moms may just give your business a big spike.

Offering to speak at events – are there tarot events that you enjoy attending? Why not offer to lead a workshop or presentation? Share your ideas with the hosts and you may get invited to hit the stage. This is very good for visibility (and being able to say you’re a speaker at a big event looks great on your site).

Groupon or Living Social – these coupon sites get a lot of play. You’ll have to put your services on a deep discount (which sucks) but it will bring more traffic into your office and that may later pay off.

Social media – are you on social media? Don’t ignore it. Whether you choose Twitter (my fave), Instagram, Pinterest, Facebook or any others, just pick one, do it well, and be consistent. Most of these are free and easy to use. No “I can’t understand tech” excuses.

A free newsletter + opt-in –  as they often say, “it’s in the list.” There is major truth to that. Get a newsletter set up (MailChimp is super popular) and create a unique opt-in that gets people jazzed to sign up. Make sure you are putting out your newsletter regularly, at least once a month.

And that’s the secret to any sort of promotion: be consistent. Be visible on a regular basis so people get your name on their minds and lips.

If you make the effort, your tarot business field of dreams can become your reality.

Blessings!
Theresa
© Theresa Reed | The Tarot Lady 2015

Check out this post: 10 Ways to Grow and Expand Your Tarot Business

Wanna learn to read tarot cards? Enter your email below and get your free Tarot Card by Card manual plus the Rookie To Reader e-course. These simple, super-fun lessons will get you reading tarot...even if you've never picked up a deck before!

I respect your email privacy

Gender Bending the Tarot

February 25, 2015

Tweet When I began my study of tarot, I learned the traditional interpretations of the Court Cards: Kings were older males, Queens were women, Knights were young males, and Pages were children. I read this way for a long time.  Until one day I sat down with a gentleman and began describing a needy, clingy, […]

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Tarot Tip 2/24/15

February 24, 2015

Tweet Weekly tarot tips, thoughts and tidbits for tarot enthusiasts and wannabe readers. Blessings! Theresa © Theresa Reed | The Tarot Lady 2015

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Soul Proprietor – How to deal with brain pickers

February 23, 2015

Tweet Braiiiinnnnnnssssss…..I want to pick your brain! Sounds like a scene straight out of The Walking Dead, right?  But I’m not talking about zombies – I’m talking about the people who come into your business orbit asking to “pick your brain” for free. If you’re rocking your business like a boss, you can be sure that […]

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The Hit List – Down on Your Luck in a Cruel Climate

February 21, 2015

Tweet It’s hard to be homeless in my hood.  This climate does not make it easy. As soon as the nip of winter starts to show, you see very little street people around these parts.  Truth is, our homeless population is pretty invisible.  Milwaukee is not a friendly place to be down and out. So […]

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How to make the most out of Tarot conferences

February 19, 2015

Tweet Are you a tarot fanatic?  Want to hang with fellow tarot lovers in a fun learning environment? Get thee to a tarot conference! Lucky for you – there are plenty of ‘em all around the world. For this post, I am only focusing on US events – use Google to find some in your […]

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My Portable Tarot Office: how I read tarot and work on the road

February 18, 2015

Tweet Confession time: I am always working and ready for action. Even when I’m on vacation. I know, I know…I should be “relaxing” and trust me…I do. But when duty calls, I like to be prepared. Whether I am traveling for actual work or simply hanging with my sweetheart on an extended San Francisco jaunt, […]

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Tarot Tip 2/17/15

February 17, 2015

Tweet Weekly tarot tips, thoughts and tidbits for tarot enthusiasts and wannabe readers. Blessings! Theresa © Theresa Reed | The Tarot Lady 2015

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Soul Proprietor – How to not get left behind

February 16, 2015

Tweet Technology.  The internet.  Social media. Those words bring shivers up the spine to many a heart-centered entrepreneur.  While many of us have embraced it (some unwillingly), there are those who are still reluctant to dive in. Perhaps your business doesn’t need it. Maybe you’re so established that a website isn’t even a concern.  After […]

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