soul proprietor

Who likes repeat business?

Especially from awesome clients who pay on time without complaint, show up for their sessions, never flake, and are a sheer delight to work with?


If you’re wondering, “How do I convince past clients to hire me again — without being pushy or skeevy?” here’s a tipsheet to help you out.

For starters, you can…

1. Add a little note to your follow-up emails encouraging peeps to book additional sessions with you. (Ex: “It was great working with you today.  When you’re ready to book another appointment, you can easily set it up right here________”  )

2. Put some language in the signature section of your emails reminding folks about your latest offerings and where to purchase. (Like this: Need direction? Got a burning question? Buy A Reading:

3. Encourage people to hop onto an “interest list” so that you can remind them about new stuff from time to time. (People are busy and they tend to forget about what you are offering and when it’s time to sign up. A lot. Even if they adore you. Reminders are a good move.)

4. Just flat out ASK. Make an offer. “Hey, I really enjoy working with you. If you’d like to continue collaborating, here’s what we could do next…”

5. Make your digital products work for you too! Have a call-to-action at the end of your e-books and e-courses that encourages people to book an appointment or purchase other compatible products. (Ex: “If you enjoyed this book, The Professional Mystic’s Guide To Business Etiquette, you might want to explore the full collection of guidebooks in my Shop, including…”)

6. At the holidays, give out a  gift certificates for mini-sessions or discount cards for your absolute favorite clients.  A little generosity and appreciation to your best customers is always a happy thing – for you + them.

7. Create multiple-session packages.  When a client books a series with you, you might offer a discounted rate or throw in a session for free.  (Think: season tickets for metaphysical work!  Ha!)

8. Take a cue from coffee shops + yoga studios: create a punch card that offers a discount on products, classes, or services after so many have been purchased.  (Ex: for every ten classes a client purchases, they get one free.)


At the end of the day, the best way to keep working with your favorite clients is to keep on giving them exceptional service.  When you show up 100% committed to giving them a great experience, they’ll continue to show up too.



© Theresa Reed | The Tarot Lady 2015

Psssttt…..A one-day business extravaganza for mystics, mediums, coaches, healers and other Chief Executive Oracles. Live and in person.  The Soulful Proprietor Retreat.  This is where metaphysical bosses go to learn…grow their businesses…and play.  Get your seat before they are all gone.

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Tarot by the Mouthful – The Star

by Theresa Reed on July 26, 2015

Tarot by the Mouthful Theresa Reed and Kyle Cherek

Kyle is a foodie who loves Tarot. Theresa is a Tarot reader who loves food. 

Together, we host Tarot by the Mouthful: a mouthwatering, multi-media culinary tour through the world of Tarot. 

Sublime recipes. Soulful stories. Essays, videos, interviews and delicious surprises. 

Join us every Sunday for a new installment — and get ready to sip, slurp, crunch and savor your way through the entire Tarot deck! 

This week: The Star

tarot by the mouthful the star

The Star:  Hope and optimism.  Wishes fulfilled. This gorgeous card symbolizes healing – the coming back together after the fall of the Tower.  Now we have the opportunity to pick up the pieces and enter a peaceful, loving phase.  The energy of this card is calm, reflective, and optimistic.  No matter what has transpired, positivity returns and we begin once again moving towards enlightenment.  All is well.  A higher vibration. Hope floats.

This week, Kyle is preparing for his upcoming nuptials – so it’s all me!


Theresa – The Healing After the Indulgence

The Star is the card of hope and healing – the kind that comes after we’ve spent way too much time in the realm of the Devil’s indulgence or the Tower’s erratic, unpredictable energy.  To continue on those paths long term is the path to destruction.  And in the realm of eating, every day indulging eventually catches up with you.

Whether it’s that extra ten pounds from a nightly glass of wine or feeling unwell and bloated after one-too-many rich meals, a body needs to be cleansed from time to time in order to heal and balance. At some point, we must say: enough!  And then change our ways or suffer the consequences.

Which is not easy for a gourmand like myself, who prefers fatty meats, rich desserts and copious amounts of pinot noir.

Don’t get me wrong…I sure do enjoy a salad and a good bowl of soup.  But most of my meals consist of something that is probably bad for me in some way (isn’t everything bad for you these days?).

While I scoff at diets, from time to time, I need to reset my digestive system.  I need to bring it back into balance.

I need a detox.

This is especially true after the holidays or my summer traveling.  It’s time to reboot this body and give my digestion a break.  (Yes, rich meals, sugary treats and booze are HARD on the ole system…especially the older I get.  Sigh.)

Here’s how I do a detox:

Give up all the crap for three days.

Drink plenty of fresh water green tea and “green lemonade” (recipe below).

Get a little Ayurvedic: eat kitchari for a day and nothing else (recipe below).  This ALWAYS resets my digestion by the way. It’s really good to take when your stomach is not operating right.

Give my body easy to digest meals so it’s not working so hard.  Veggie soups are preferable.

Plenty of yoga.

Introduce my naughty foods slowly (or, hopefully, take ‘em off the menu and leave ‘em off for a rare occasion).


Green lemonade: 

2-3 stalks of celery

5 stalks of kale

1 cucumber

1 lemon

1 small piece of ginger (about two inches, peeled)

2 granny smith apples

Put the fruits and veggies through a juicer.  BAM!  Healing in a glass!



1 cup basmati rice

1 cup yellow mung dal

1 -2 carrots, peeled and thinly sliced

1 1/2 inch piece of fresh ginger, peeled and chopped

1 T. unsweetened, shredded coconut

1 handful fresh cilantro leaves, chopped

3 T. ghee

1/2 tsp. tumeric

1/4 tsp. salt

2 pinches of cinnamon

1 T. garam masala

6 c. water



Soak the mung dal overnight or for a few hours.  Wash the dal and rice.

Heat the ghee on medium in a large saucepan.  Add the garam masala and stir for a minute.  Next, add ginger, coconut, tumeric, cinnamon and salt. Stir well. Add rice, dal, carrots and water.

Bring to a boil.  Boil the mixture uncovered for 5 minutes and then reduce heat to simmer.  Cover and simmer for about 30 minutes.

Serve with lime, ghee and fresh cilantro.  You may want to add a bit more salt for taste.

Note: After a few days of eating clean, I usually rebel and go looking for the most decadent thing I can find.  That’s balance, right?  Ahem.


Good books on healing diets:

Clean Slate: A Cookbook and Guide: Reset Your Health, Detox Your Body, and Feel Your Best from the editors of Martha Stewart Living.  Very good book with amazing recipes!

Your Best Body Now: Look and Feel Fabulous at Any Age the Eat-Clean Way from Tosca Reno (I LOVE her work.)

Ayurveda: A Life of Balance: The Complete Guide to Ayurvedic Nutrition & Body Types with Recipes by Maya Tiwari.  This is a rock solid intro to Ayurveda.  HIGHLY recommended.

High Energy Living: Oriental Vegetarian Cooking for Health by Kim Le. Out of print but really great, healthy recipes.

The Hip Chick’s Guide to Macrobiotics: A Philosophy for achieving a Radiant Mind and a Fabulous Body by Jessica Porter. When I’ve really gone off the eating deep-end, I go macrobiotic for a while. This is my absolute FAVORITE book on macrobiotics.

Cooking the Whole Foods Way: Your Complete, Everyday Guide to Healthy, Delicious Eating with 500 VeganRecipes , Menus, Techniques, Meal Planning, Buying Tips, Wit, and Wisdom by Christina Pirello.  I loved her PBS show and found her to be very inspirational. I have a few of her cookbooks and although I’ll never be vegan, her books are reliable for anyone who needs to reclaim their Star after too much gluttony.

Bon appetit!

Theresa and Kyle

@ Theresa Reed | The Tarot Lady 2015

Hungry for more? Click here to explore the entire Tarot by the Mouthful series, from the very first card… right up to our latest installment. Bon appetit!

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The Hit List – Notes From The Long Haul

July 25, 2015

Tweet There’s something to be said about staying at something a long, long time: it’s not easy. Whenever you make the decision to commit to your grind, your sweetheart or the parenting gig, you’re going to learn some mighty big – and surprising – lessons along the way. I’m a bonafide commitment-phobe…yet I somehow managed […]

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How I use tarot and astrology for my business

July 22, 2015

Tweet When I first opened the doors for my business, I didn’t have a clue.  I was naive, slack-jawed and running my operation by the seat of my pants.  How I survived those early years is a miracle.  But I somehow managed (psst…I’m stubborn). The longer I was in business, the smarter I got.  I […]

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Soul Proprietor – Are you doing business like it’s still the sixties? 

July 20, 2015

Tweet I have a friend who is an old hippie.  He’s one of the nicest guys you’ll ever meet and smart as hell.  But when it comes to business…well let’s just say he’s still stuck in the sixties. A few years ago, he opened up a bookstore with a few of his buddies.  They had […]

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Tarot by the Mouthful – The Tower

July 19, 2015

Tweet Kyle is a foodie who loves Tarot. Theresa is a Tarot reader who loves food.  Together, we host Tarot by the Mouthful: a mouthwatering, multi-media culinary tour through the world of Tarot.  Sublime recipes. Soulful stories. Essays, videos, interviews and delicious surprises.  Join us every Sunday for a new installment — and get ready […]

Read the full article →

The Hit List – World Domination Summit 2015

July 18, 2015

Tweet   Last year, I had an amazing time at the World Domination Summit, a gathering for people who want to live remarkable lives.  So it was an easy yes when the organizers invited me to lead an Academy this year.  (Academies are separate workshops open to WDS attendees but also to the general public.) A […]

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What about the lovers?

July 15, 2015

Tweet Haters. We hear about them a lot. I’ve read some heartbreaking blog posts about people’s experiences with them. And recently, I attended a presentation where someone discussed haters and how to deal with them. Yes, that was a topic that someone felt needed to be discussed. Isn’t that sad? That we even have to […]

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Mad Hookups – July 2015

July 14, 2015

Tweet   Got a tarot business or trying to get one started?  Wondering how to maximize your potential without killing yourself (or spending a fortune)?  Looking for info that will actually help you elevate your biz?  I’ve got the Mad Hookups for tarotpreneurs and aspiring tarot pros.  Whether you are new to the game or […]

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Should you shut down your business — because you’re not making money — or keep going? Tough call. Here’s my advice.

July 13, 2015

Tweet You want to be self-employed. So freaking badly. So you hand in your two weeks notice at your j-o-b (see ya later, suckers!), slap together a website, and start hustling to line up your first couple of clients. Things are going OK. You’re making a little money. But not fast enough. Definitely not consistently. […]

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