When you’re booked solid, it can sometimes be easier to stay focused and be super productive. You’ve got appointments to keep, deadlines to hit. Your day has a clearly defined “shape.” It’s all rolling!
But what about when you don’t have many bookings yet? All that “open space” on the calendar can feel overwhelming… and lead to a lot of unfocused time and Netflix bingeing.
What are some smart things that biz owners can do with all of that free time? Do some of these smart moves and make that free time your bitch:
Write. Get a month’s worth of blog posts and newsletter cued up. Finish that e-book or new opt-in product you’ve always been thinking of creating.
Network. Meet and greet your colleagues and potential clients – online or in person. Attend a networking or industry event. Networking can be fun and may lead to some fabulous opportunities!
Take a class. Lagging in marketing skills? Wish you could understand html? Taking a class to polish up your skills or learn a new one is a smart use of your time. You can find useful classes both over the internet or locally.
Test out new social media platforms. Curious about tumblr or Instagram? A little down time is the right time to check them out and see if they are appropriate for your business. (Warning: it’s easy to get lost down the Pinterest hole!)
Reach out for guest blogging opportunities. Better yet: seek out the kind that may lead you to whole new audiences! Example: you’re a yoga teacher and you might want to share your ayurvedic recipes with a clean eating blog. Think outside the box and reach outside your usual comfort zone.
Create new products – and then beta test them. Whether you are making an e-course or a series of classes, get them perfected with a select group of testers. The feedback you get will help you to make sure the product is ready to ship + air-tight. (This is one of my favorite uses of my precious free time.)
Use your time well and your client docket will fill.
“It’s what you do in your free time that will set you free—or enslave you.” ~ Jarod Kintz
© Theresa Reed | The Tarot Lady 2015